4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 Product: Marty Cagan on The Four Questions of Great Product Management, Product Lessons from Marc Andreessen, Ben Horowitz and eBay's Pierre Omidyar & The Difference Between Truly Great Product Teams and the Rest

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Product Leaders Focus on Secondary Risk and Not Primary Risk

Most founders gravitate to the risks they're more comfortable with. Most of the time, there's no doubt that people don't really want your solution. The issue is rarely demand but whether or not you have a unique value proposition.

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