Millennial Gen X Divide Is Now Defined

Roxanne Jones: For most B2B companies, there is a clear path if you're willing to formulate a strategy that will work with the business and then iterate together over time long enough to see the return on investment. There's no demand for what their product is from a search perspective. It's not how their buyers buy. We like to take charge and tell our clients what they need, but they need to push back and say, we know our customer best even though it's never going to convert. So that's that push and pull that gets results from an SEO and content perspective. But this isn't for everybody. If you want to pay to play, there's