Do You Think Facebook Is Going in on Media Mixed Modelling?

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i'm curious what the future might look like in our industry. It seems like a lot of companies are just going to take some of these models that come from facebook and google and just run with em. But it seems like the smarter market ar probably going to need to do some work of their own, to build their own versions of models and do their own work on this. Don't mek o gostar a, you bette go first, mow. I think that's how i found the original thread. She basely asks question es like wo wo. Wo. Like basically like, should this be being measured by these people, the people will sell you ads? Should

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.