The Usy Effect in Adolescence

When you're a young person what you really want to do is stand out in some way. A lot of times that's tied into these groups that are marginalized in society such as African-American culture or drag culture. In inner city schools if you want to not get beaten up for your lunch money every day one of the ways to do that is project speech features that signal toughness non-conformity physical strength. These features then grow up with them so they become part of the language of the larger mainstream culture.

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