More than 500 companies have joined the campaign so far. The center for humane technologyeis also advising the campaign, and you can add your own name to their petition at stop hate for profit dot org. i think why this campaign is happening now is that people are fed up. They know that there is a problem. You know, many people can't quite put its finger on it, but they have seen so much damage and polarization and outrage in social media.