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Topical authority and Search Generative Experience with Mark Williams-Cook

Search with Candour - SEO podcast

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How to Use SGE to Answer Your Questions

SGE is trying to over egg the pudding which means it's trying to do too much. Sometimes, and I know we've had this conversation before Mark when it comes to things like bounce rate and stuff like that. You are not interested in clicking through to the expertly crafted article that explains everything you need to know about subject A. Sometimes you just need an answer, a number, a word, a name of a thing and that's it. This is kind of what the SGE is serving you, but it's whether you like it or not,. Like I said, it can be alongside the features and emphasis as well, but SGE comes first and then features snippet that has

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