How to really understand your audience - Yusuf Chuku, NBCUniversal
Uncensored CMO
00:00
The Importance of Context in Advertising
It's quite unusual to do a strategy role in media and in creative as well, isn't it? They do feel like two tribes. And so for me it was just like finally yeah, had found a place where I could talk to both things. But at the same time there'll be people who just only care about the messaging and the creative - which is fine. It doesn't always work.
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