Applying direct marketing lessons

We meet retail turnaround expert Joanna Reynolds, the woman behind the revival of the Folio Society, one of Britain’s oldest publishing houses.

Ten years ago, the company was losing money and facing an existential threat from the digital revolution.

Joanna explains how she transformed the business from a failing book club to a profitable, employee-owned publisher.

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Presenter: Sam Fenwick Producer: David Cann

(Picture: Joanna Reynolds, CEO of the Folio Society, holding a book. Credit: Dunja Opalko)