The Frictionless Experience cover image

Building Banking That Feels Like Your Favorite App with Ally’s Sathish Muthukrishnan

The Frictionless Experience

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Creating Impactful Customer Experiences in Digital Transformation

This chapter emphasizes the critical role of customer experience in driving word-of-mouth promotion and business success. It explores the intersection of technological integration and professional platforms like LinkedIn for enhancing industry visibility and growth.

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