Randy Deutsch FAIA: How to Think and Adapt like an Architect
Architecture & Engineering Business Strategies
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The Future of Architecture
The book is written for midcreer architects in training, the people who will replace us. I define a competational thinking exclusively as now 12 noon. A lot of architects currently working there that have repeated things for 20 years,. Let alone the first four hours of the day. And we need to all become better at doing it. It's like the if you change te ncentive such that you really have to focus on the outcome, then the reward is outsized relative to ed to tun sortof per hourly or some other a fe structure.
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