Navigating Course Pricing and Platform Choices

In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube series. They also discuss the pricing strategy, hosting platforms, accountability, community, and more.

If you’re trying to take your SaaS from zero to one, purchase The SaaS Launchpad before September 30th to get access to a live Q&A with Rob.

Topics we cover: 

• 2:00 – Why a course?
• 4:35 – Who is it for?
• 9:37 – Breaking down the pricing behind the course
• 14:32 – Choosing a platform to host the course
• 17:47 – Enabling action from those who enroll
• 27:33 – Course topics that help founders get early traction
• 30:26 – The biggest problems early-stage founders face

Links from the Show: 

• The SaaS Launchpad
• Craig Hewitt (@TheCraigHewitt) | X
• Castos
• The Rouge Startups podcast
• Craig’s YouTube Channel
• Episode 606 | The Podcasting Landscape, Keeping Your Saw Sharpened, and Scaling Your Team with Craig Hewitt
• The SaaS Playbook
• MicroConf Connect
• MicroConf Mastermind Matching
• The MicroConf YouTube channel
• TinySeed
• Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)
• Circle.so
• Ruben Gamez (@earthlingworks) | X
• Lianna Patch (@punchlinecopy) | X
• Derrick Reimer (@derrickreimer) | X
• Ross Hudgens (@RossHudgens) | X
• Episode 628 | The 5 PM Pre-Validation Framework

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify