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8min chapter
How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain
Creating a Finalized Budget and Getting the CEO on Board
This chapter discusses the process of creating a finalized budget by adjusting percentages and involving marketing and finance leaders. It also provides tips on getting the CEO on board with the marketing plan and emphasizes the importance of alignment between the CEO and the marketing team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode