What do you get when you mix hats, social media channels, and a bunch of dads?

In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats.

At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop.

Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience.

And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand?

If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you.

Follow Bart:

LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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