The Negativity of the Other

You're supposed to have more desire for things now. Get a hobby, start a business on the side, make sure you're investing your money,. You have to constantly be saying yes to things that you didn't even know you had to say yes for. So it's like you're supposed to be unsatisfied with all these things. It gets Hegelian in a way too. He says Hegel is one of the most important philosophers from him. The old society is characterized by a dialectic of negativity. 9-11 might have been the culmination of this.