EP 403: Calculating lifetime customer value using data-driven metrics with Valentin Radu
Build a Better Agency Podcast
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How to Get Your Clients to Accept You Have to Spend Money to Do Research
I think in this era of clients wanting results today, helping a client understand that they have to spend money to do research is challenging. We are now facing a lack of trust from the decision makers in the loading man market. And what we are selling needs to be fantastic and instantly because they are impatient. If you trust us as your doctor, let us do your X-ray. So don't jump into fixing the broken bone because we might cast the wrong foot for you. Right,. right, right. The best insights that I have around this and how we are doing is around doing this type of initial audit by looking at the dominant numbers of growth for their e-commerce or for their
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