Episode 231: How We Doubled Ad Spend in 60 Days (And Boosted Revenue by 65%)
Episode Description What does it really take to scale your paid ads in 2025? In this behind-the-scenes episode, Molly Pittman breaks down exactly how Smart Marketer doubled ad spend and increased revenue by 65%—with the real ad structures, creative formats, and landing page tactics that made it work. You’ll also hear how Boom Beauty raised their AOV from $38 to $78, and how to apply the same framework across any brand.
“If you could spend more money tomorrow and know you were going to make more money, you would. So why aren’t you?” – Molly Pittman
You Will Learn
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The ad account strategy used to profitably double spend in 60 days while increasing revenue by 65%
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How Boom Beauty raised first-order AOV from $38 to $78
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The top-performing ad formats and hooks getting the highest ROI right now
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A creative testing framework you can apply weekly (Discovery > Optimization > Scaling)
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What’s changed in Meta campaign structure and why it matters
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How to fight creative fatigue and scale sustainably
From Our Media Buyer, Dominique Noble: 5 Keys to Success (Starts at 20:39)
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Funnel Fix – Split new vs. existing customers with proper exclusions
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Creative Overhaul – New formats and bold ideas to fight ad fatigue
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Message Testing – Persona-specific copy and angles
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Budget Smarts – Backend data over Ads Manager alone
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Landing Page Shift – Switched to evergreen discount collection pages (22% lift)
Links & Resources
Smart Marketer – https://smartmarketer.com Smart Marketer Summer Sale – https://smartmarketer.com/summer Boom Beauty – https://boombeauty.com/ Pretty Farm Girl – https://www.prettyfarmgirl.com Watch on YouTube: The Smart Marketer Show Ep 6 – https://www.youtube.com/watch?v=TPDS6-mjY9Q&t=1s Omnisend – https://smartmarketer.com/omnisend Use code SMART for 50% off 3 months)
Timestamps (Chapters)
00:57 – What’s Working Now in Paid Ads: Molly kicks off the episode with key themes 01:51 – Case Study: Pretty Farm Girl doubles ad spend and grows revenue by 65% 06:57 – Case Study: Boom Beauty increases AOV from $38 to $78 with one core offer 07:58 – Ad Costs Rising: “CPMs have increased by about 40%” what that means for strategy 11:01 – Instagram SEO update: Why captions, hashtags, and alt text matter more than ever 15:46 – Action of the Month: Giveaway campaigns that build your list and generate ROAS 20:39 – 5 Keys to Success with Dominique: Funnel structure, creative updates, message testing, smarter budget use, and landing page shifts 36:32 – How to analyze what’s already working in your ad account 40:29 – Creative Testing Engine: The Discovery > Optimization > Scaling framework 45:56 – Smart Budget Split: Why most brands should be 80% top-of-funnel, 20% retargeting 52:32 – Scaling Criteria: “CPA 50% below target for 7 days” and how to pace your increases 55:27 – Copy This: Boom Beauty’s return to pre-sell funnels and value-based messaging 59:27 – “We didn’t change anything about the site… just the messaging, the targeting, and the offers”
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