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Build a Brand Around That and Earn Excess Returns
i think it's just like a lot of this intangible capital and labor are complements for regular capital. Yesi, i she only propoent for letting the market decide that. And another way, you said, suggested that maybe firms cold earn excess returns is like, y, developing unique brand. Rid like why comminator is probably able to earn excess returns to o metro capitalists, because of their unique brand. Can can juce here your returns.