Introduction

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering two important and timely industry observations. 

First, he interprets the results of the Metadata Paid Social Benchmark Report to show that when you use paid social for lead gen, the outcomes are a very high cost of acquisition and very low lead to win rate. He breaks down the percentages of win rate and length of customer acquisition cost payback time to reveal shocking results. 

Then, he digs into the potential reasons he has seen so many B2B companies abandon their sourced model in favor of an influenced model for their marketing. He explains why he thinks that’s a bad idea and ultimately proposes an alternative approach.