Grocery Price Surge and Shrinkflation

This chapter explores the significant increase in grocery prices, with a 25% rise since 2019, and discusses the trend of 'shrinkflation' where consumers face reduced product sizes for higher prices. Factors such as rising input costs, avian flu's impact on egg prices, and disruptions in supply chains are analyzed, alongside pricing disputes between retailers and suppliers. The chapter raises concerns about the sustainability of these high costs and differences in pricing strategies between the U.S. and European markets.