The Importance of Being the Best

"In order to make to sustain profitability there has to be this sustaining of the mediocre right i don't think that there," he says. "It dramatizes this tension between the non-creative writer and the creative writer" Froyd's essay is published by Simon & Schuster, priced £16.99 (with free UK p&p), on sale now at Sotheby's for a limited time only. For confidential support call the Samaritans in the UK on 08457 90 90 90 or visit a local Samaritans branch, see www.samaritans.org for details. In the U.S. call the National Suicide Prevention Line on 1-800-