Trust in Business and Stories of Disney's Struggles

Walt Disney doesn't want to expand, he wants to build his masterpiece. 

He doesn't want to sell more popcorn, he wants to defeat communism.

He doesn't want Disneyland East, he is driven to build EPCOT.

Far from the adult binge drinking paradise we know in Orlando today, the original idea of EPCOT is a planned community that requires massive land acquisition and never-before-seen government permissions. And by the way, you need to do it in secret. 

Walt Disney's quest for total control just might be... the World's Greatest Con.

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