The Science of Toothpaste: Formulation and Claims

This chapter explores the personal preferences for toothpaste flavors, particularly the preference for mint, while also diving into the complexities of toothpaste formulation. It highlights the importance of abrasiveness levels, regulatory requirements, and the nuances of product claims, including the controversial use of ingredients like sodium lauryl sulfate. Additionally, the chapter discusses the implications of ingredient choices on oral health and consumer sensitivities.