
The ignoble end of "the world's worst McDonald's"
The Big Story
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Charles Bordolo's Letter to the Media About the McDonald's Public Image Crisis
Charles Bordolo was the chief of police for auto at that time. He had worked there as a teenager, as a young man in his early 20s. So he knew from that experience that McDonald's the corporation was really focused on its public image. And so he decided he would write a letter to McDonald's headquarters outlining the issue and saying that something needed to be done about it.
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