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Social Selling - How to Build a Social Network
Social selling depends on a collaborative, consistent, unified approach that sits with your personal brand and your company brand working in synergy together. You need to be able to do that organizationally. So many people accept every request to go in there to be in their network, because they think bigger is better. It's actually the quality of the network that's really, really important. And I, before you start social selling, you need to find a network that's right; understand who they are,. understand who you are in relation to that, and that will be an important starting point.