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In this episode of Daily Creative, we delve into the fascinating world of questioning and its impact on creativity and problem-solving. We start with a story from the 1980s about A&W Restaurants’ third-pound burger blunder, highlighting the importance of asking the right questions.

We then welcome Warren Berger, the author of "A More Beautiful Question," who shares his journey from a newspaper journalist to a "questionologist." Berger emphasizes that asking the right questions is a vital skill that often goes untrained, even in fields that rely heavily on inquiry, like journalism.

Our discussion reveals how innovators from Silicon Valley use questions not just to gather information but to spark creativity and solve problems. Berger introduces us to three fundamental types of questions—Why?, What If?, and How?—that can guide us through any challenge.

We also explore how leaders can cultivate a questioning culture within their organizations by modeling curiosity, transforming mission statements into mission questions, and encouraging open inquiry among team members.

Finally, Todd Henry challenges listeners to identify and overcome their own limiting assumptions, or "ghost rules," using curiosity-driven questioning.

Five Key Learnings:

1. Clear and effective questioning is crucial in marketing and creative work, as illustrated by A&W’s third-pound burger mistake.

2. Training in the art of questioning is often overlooked, even in professions that depend on it, such as journalism.

3. Innovators use questions to understand problems, imagine solutions, and take actionable steps—summarized in the Why, What If, and How framework.

4. Leaders can foster a culture of questioning by modeling curiosity, encouraging open-ended questions, and rewarding inquisitive thinking.

5. Challenging and reframing our assumptions (ghost rules) can unlock new possibilities and drive innovation.

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Pre-order The Brave Habit, get the audiobook for FREE

You may have noticed that we're currently in the middle of a five part series on creative courage. That's because my new book, The Brave Habit, launches on January 23rd. It's been a multi-year passion project for me, and I really want you to read it. So, if you pre-order the book before January 23rd and then register your pre-order, I'm going to give you the audio book for free along with a PDF of the brave habit workbook, super simple. And you can do it all at ToddHenry.com/brave

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Leading creative people is rewarding, but it can also feel isolating. That's why I've started Creative Leader Roundtable, a private community where leaders like you connect monthly to get practical insights, honest feedback, and real encouragement. You'll leave every round table with fresh perspective and tactical ideas. You can apply right away. So if you lead a team of talented people, go check us out at CreativeLeader.net, because creative work deserves brave leadership.

#1044: June 2, 2025

Knowledge Fight

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