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Kopari Beauty Founders, Kiana Cabell & Gigi Goldman - Morning Routines, Launching a Beauty Brand, The Benefits of Coconut Oil, & E-Commerce

The Skinny Confidential Him & Her Show

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How to Launch a Hero Product

"There's just so much to learn," she says. "We were willing to learn and we brought in so many people who had experience." DDC launched with its four products, which took us about like a year and a half,. There was an idea about what the hero product would be and the client and the customer and our fans chose something totally different.

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