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#69 Effective Data Storytelling: How to Turn Insights into Action
DataFramed
Data Story Telling Resignates With Decision Making
Storytelling is a key factor in influencing decision making, says the author. Stories are more memorable and persuasive than statistics on many issues. A study found that 80% of camp fire discussion centered around story telling. The stories we tell each other help us to form community with our fellow humans.
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