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The Importance of Real-Time Pricing
I don't know about you guys, but I don't have a lot of loyalty to like retailers around certain things. And I think companies like Grubhub or Netflix or YouTube content recommendations has changed the expectations. That as a result now is a, it is a, either saves the money or generates revenue. So my argument is everything's real-time because a competitor has driven it in that direction. Do you agree? Yeah, I do agree.