Where Do Innovation Ideas Enter the Portfolio?

The first rule of this is to start with the end in mind, the simplest rule in the world. What do we want to put into market? So organizations who win at innovation are not just talking about the iPhone or some of the Hollywood moments of innovation. I'm talking about innovation that can be down there in the trenches, that can be data day, that can go all the way through to brand new, disruptive things that go across the world and virally take off. Pointing that some examples would be helpful because this does, this is how we resource how we allocate funding, how we think about where we're going to put our efforts in the organization.