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The Role of RIAs in the Market
We do not use that RIA license for a current offering. We're not giving advice, we're giving data and we're empowering you to make your decisions for you. I think what we're seeing in the market is an opportunity to basically give good advice. Because our tech makes it possible for the customer to measure improvement for the first time ever. You can actually see for advisors delivering you a pass over a tool or not. So I'm very intrigued by the possibility of building an RIA on top of that that is focused on making itself redundant in the long run. And ideally we'll find a partner who's already in this RIA business that finds us interesting and sees the opportunity