The Community-Led Growth Show - Episode 31 w/ Nisha Baxi, Head of Community at Gong
The Community-Led Growth Show
The Importance of Community in the Sales Cycle
The old school thinking was like the rule of seven, seven touches equals to sale. And so what we've done is part of the community is open to the public and I can now see people that are joining the community before they become customers. From a correlation standpoint, we can see if you're in a, in the community, you are two and a half X more likely to upsell at a higher rate. That just means that your best customers are in the community.
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