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Your Code Is Not Your Moat

Beginning Balance

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Are You Trying to Build a Business?

I think because at some point I was, I was avoiding the hard part, but telling myself I was doing the hard part. It's essentially the business version of playing video games. And not like digging in and saying, okay, we have to validate this. Have we had five conversations this week with the people that we think are going to want to buy the solution that we're selling? Well no, because we're still working on the product yet. This guy didn't want to start reaching out to wedding planners and saying, hey, I'm, I'm available. He was already partially in the business. Like he knew, he knew that arena pretty well; it would have been

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