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The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency

The Manager's Playbook

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Building Connections in the Digital Age

This chapter explores the vital role of supportive relationships in professional settings, emphasizing clear communication, trust, and collaboration. It addresses the challenges faced by artists in the digital landscape, particularly regarding public criticism and the emotional impact of social media feedback. The discussion also highlights the significance of diverse perspectives in enriching artistic expression, coupled with historical narratives that connect music and social issues.

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