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The Lipstick Effect

Motley Fool Money

What Do You Think About the Lipstick Effect?

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I think that they work hard on a good brand name. I know everyone knows what maxanistes are, i think that they create a amount of loyalty. Having all those things kind of in one place, it's very rare you see it. T j, max, not very close to a home good. So having that all top of mine for customers, i think, will continue to increase that loyalty.

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