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How to Reverse Engineer Cold Email Snippets
Sally Kohn: The way to do this properly and nail it is you need to, like you said, reverse engineer. You have to know what the who were involved and how they were involved from deals that were won. So a really simple play is after a first call with someone that's kind of below the line is threading in a potential champion or economic buyer into the conversation if you get email.Kohn: I think we're too quick to just give demos to people and too quick to allow them access to power yet. It's barely an opportunity.
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