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32. Narrow Down Your ICP
Practical Prospecting
The Importance of Personalization in Marketing
In marketing sales, it's all about having multiple specific problems and pain points. You don't have to personalize as much because that message resonates your one pain point or the one thing you're saying resonates with that one segment. And I also like it from a deliverability and kind of email perspective because you're hitting a narrow customer, a narrow list, AKA, you're not sending as many emails.
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