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3min chapter
How to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)
Create Like the Greats
How to Be a Successful Content Marketer
The most success that I've had as an individual content marketer was like actually super early days of drift. We kind of took that approach, which is like instead of publishing a piece of content every day, we publish fewer things and do something meaty once a month. And so it was natural to do that. So I think you have to give that value up front. There's no way to do this content marketing or distribution without actually knowing where your audience hangs out.
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