E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
Marketing Operators
00:00
Strategies for Validating YouTube Performance and Building Strong Connections with Consumers
The chapter explores strategies for tracking YouTube performance through post-purchase analysis and monitoring brand queries, emphasizing the role of post-purchase surveys in trend tracking. It discusses the integral role of YouTube in connecting brands with consumers through long-form storytelling and product-use type content. The conversation also covers tactics for organic traction, driving traffic, and leveraging paid media effectively on YouTube.
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Transcript
