How to Create Unique Mechanisms for Your Brand

I think a lot of brand founders just from the ones that I know started a brand because they wanted to start a brand, right? So they chose a product based upon, I think this product will work. Product is only as good as whatever separates it outside of the market that it's currently in. Apple is a really good example of this. There were MP3 players at the law zoo. They didn't really have any separation. And nobody else has been able to come in and compete with Apple's experience. You need to find something that basically no one else can take away from you., which is difficult. Thought leaders in any industry are extremely important,. Because they drive forward different thought