Are Content Providers Controlling Their Own Content?

The inner net is primarily made up now of gugl and meta. It's interesting, because this possibility of vertical integration has existed at other points in time. There wasn't much preventing a us. Telecomd european telecoms from creating services on top of their data networks. But now we have a vertical integration where content providers are owning ther own physical infistructure. And more, what happens if that company is the only one that owns that cab?