6min chapter

Explicit Measures Podcast cover image

231: What is a Conceptual Data Model?

Explicit Measures Podcast

CHAPTER

The Importance of Data Modeling

The goal is to increase business value with data. Start there, start and start, right? And that's why I love this house example, because building an ETL, like to ingest some data and make it useful to the organization is like your foundation. But if the owner comes and he all of a sudden sees you put the bathroom on the wrong side of the house, how long do you think it's going to take you after the fact to tear it down?"

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