Where Gillette Went Wrong
Rebel Wisdom
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The Role of Brands in Social Issues
The cultural context is the really important piece. I think part of that is because there's a huge social pressure to be more vulnerable, speak more. On one level, we have a narrative that says men need to be much more in touch with their emotional side. And it's an open question. What is the right way to behave according to Gillette?
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