Choose Your Own Adventure Stories

I just love how you reflect on the two-year-old adventure stories in that there's no linear way that people go through websites. I think as a general kind of theme or kind of if you're going to keep one thing in mind about people experiencing at the moment, it is very much a choose your own adventure story. At any given point our users can decide to abandon our products or service or they can go to competitor or they can skip something and we all know that people will still ask for what about this and what about that. Then you go with straight down the page but they don't see it. So it's very much about trying to choreograph and kind of narr