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Company. Airbnb: Becoming a Verb

The Synopsis

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TAM and Competitive Strategies in Travel

This chapter analyzes the total addressable market (TAM) for Airbnb and its competitors, focusing on growth opportunities in the travel booking industry. It discusses critical metrics like average daily rates and the impact of the pandemic on travel trends, specifically the rise of 'workations.' Furthermore, the chapter evaluates competitive strategies among major players, including marketing tactics and the evolving landscape influenced by technology and consumer preferences.

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