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103 | J. Kenji López-Alt on Cooking As and With Science

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

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The Psychology of Taste Perception

This chapter examines the intricate relationship between taste perception and personal experiences, highlighting how memories and emotions influence our flavor preferences. It challenges traditional notions of taste by discussing the importance of context, cultural influences, and the role of visual cues in shaping our experiences with food. Through anecdotes and examples, the chapter advocates for a deeper understanding of flavor interactions and the storytelling aspect of culinary enjoyment.

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