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Scott Galloway vs Rory Sutherland - is the era of brand over?

Uncensored CMO

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Brand Strategies in a Changing Market

This chapter explores the advertising tactics of leading companies like Amazon and critiques Nike's strategic decisions under an efficiency-driven management approach. It highlights the decline of traditional brand loyalty in favor of impulsive buying influenced by social media, emphasizing the need for consistent marketing investment to maintain brand equity.

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