Building Community On Social Media In 2023 - Christina Garnett
The Marketing Millennials
00:00
HubSpot and Community and Brand Affinity
Christina Grina is Principal Marketing Manager of Offline Community and Advocacy at COSPOT. Her work really is the intersection of social media, community and brand affinity. People don't just want recommendations, they want the why and that's really powerful because we don't trust brains anymore, we trust people. You're seeing entire user culture shift towards this community functionality instead of this brand functionality.
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