#4: Be Helpful - The B2B Playbook, Summary of Stage 2
The B2B Playbook
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Your Content Tip
The term content tilt comes from a guy that we follow called Joe Poluzzi. He started the content marketing institute and I think he's actually gone on to found another company that he's running at the moment called the tilt. The reason he calls it the tilt is it's all about, well, what is your unique angle that you can take on the content that's already out there in your industry? And just put that same information in a much more digestible format. That could be your unique tilt. It's something that we'll discuss at length later on down the road.
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