12min chapter

Masters of Scale cover image

How to start a revolution, w/Bitcoin pioneer Wences Casares (Xapo)

Masters of Scale

CHAPTER

Revolutionizing Trust: The Bitcoin Journey

This chapter delves into the challenges of introducing groundbreaking products like Bitcoin and the need for effective communication to build consumer confidence. It recounts the personal journey of a Patagonia native who overcame financial struggles to become a pioneering entrepreneur, highlighting the intersection of innovation and resilience. Through inspiring stories and insightful reflections, the chapter showcases the transformative power of technology in shaping new economic realities.

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