How to Brainstorm Effectively

A lot of research suggests that the most effective way to generate ideas is actually to modulate between individual work and group work. We have a longing for what's called cognitive closure and it's highly psychologically distressing for us to leave something unresolved right so we get to the end of a brainstorm you know what we do we choose because who wants to leave the room with indecision? The best ideas come from that time that people spent away after they were inspired by being together, he says.